Think with Your Heart Online Institute Launched!

By Kristin Solomon, Faculty of the 2021 Arts & Culture Leadership Incubator.

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I am so excited to officially announce the launch of THINK WITH YOUR HEART INSTITUTE ONLINE. Thank you all for your support this year, I was able to develop some great material for the very first course working with you all and I am excited for the opportunity to be able to work with more artists with this new platform.

 

Creative Business Foundations, is a 12 week online program with self-paced video modules and worksheets. It covers all the basics of strategic business planning with a coaching group that will meet every Wednesday from 6:30-8pm. The first cohort group starts on August 25th. Some of you have expressed interest in taking the course and I would be ecstatic to have you join the community and spread the word to your friends and colleagues in the arts who might be interested.

 

WEEK-BY-WEEK COURSE OUTLINE

Over the course of 12 weeks, artists will create a strategic business plan. The course will provide videos, worksheets, and other interactive exercises to guide artists on how to develop their own strategies on these topics:

 

WEEK 1: Get Your Mind Set

Your mind is one of your best assets, but can also be your biggest barrier. Overcome pitfalls and gain the courage and confidence to manifest your dreams.

 

WEEK 2: Deep Dive into Your True Self

Learn how to identify and define who you truly are and what you do best and how to communicate sharing your unique passion and skills with the world.

 

WEEK 3: Community Needs

Learn how to research your audience and assess your community’s wants and needs. How will you help them? How will you reach them?

 

WEEK 4: Marketing Mix

Discover the famous 5 P’s of marketing and how to use this classic tool to shape the message of your medium.

 

WEEK 5: Branding and Content

Create dynamic and engaging content that feels true to your style and resonates with your audience.

 

WEEK 6: Create and Sell Your Offer

Bring together all you learned in previous weeks to create and package your work as an irresistible offer that your audience will be excited to purchase.

 

WEEK 7: Protect Yourself

How to spot a scam, file for copyright, write contracts, archive your work, and other tips on preventing damage, loss, theft or violation of your work.

 

WEEK 8: Budgeting Basics

Create a budget, learn how to manage your cashflow, track expenses, and develop multiple streams of revenue to sustain your business.

 

WEEK 9: Gaining Support

Learn how to communicate about your art projects and gain support from residencies, grants, and patrons.

 

WEEK 10: Teamwork = Dreamwork

No man is an island. Who is going to help you? Who will be part of your dream team? You don’t have to do everything yourself. Find the right trusted partners.

 

WEEK 11: Project Management

Learn to set small tasks and create timelines to achieve all your wildest dreams.

 

WEEK 12: Measuring Success

Set personal benchmarks to set yourself up for your own definition of success.

 

You can get all the details at www.thinkwithyourheart.io.